CAT Communication Action Team (CAT) is a short term project designed to bring immediate focus to a company’s launch, ongoing or crisis communication program. This project brings focus to positioning, strategy development, and implementation. While keeping an eye on the long term communication goals the emphasis is on swift, if not sudden, results. Each CAT effort is supported by a formal written assessment and provides a recommended ongoing program structure.
COMS-Strategies We work with our clients to develop strong, achievable, communication goals, positioning, messaging, strategies, and tactical plans. We then work with clients to integrate the appropriate corporate messages and elements of the corporate strategic plan into all ongoing communication programs and provide integrated support for corporate branding efforts. Why, because this assures that clients receive communication strategies designed to maximize market impact through the consistency of the message across all constituencies. Utilizing our support, companies have completed successful corporate and product launches, venture creation and M&A activities, both B to B and B to C new market product programs, and issue focused outreach worldwide.
MARCOM Our marketing communication services include brand and customer audits, market research, naming or branding programs, web site, and video development including content and initial design/identity concepts, rebranding efforts, trade show programs, and both B to B, and consumer focused events. Editorial Services Good writing is a value driver. Consider how much time is currently spent on rewriting, redrafting, and writing by committee and still the desired "impact" is missing. Good writing will not hide weak positioning, but good writing will deliver a message with the impact it deserves. Online Services Our clients are provided online communications support, web site, and web based communications outreach including social media. This program supports two goals: 1) to make a web site and online press room work harder and be more meaningful and 2) to evangelize the importance of corporate and product communications to specific internal and external audiences to create informative dialogues with these key constituencies.
Client Case Studies: We are proud of our continued success in satisfying one client after the other. Do not simply take our word for it, be sure to request one of our client case studies, and you will see why we are the best in the business! Send an email requesting your copy to info@drydenmg.com
